Advertising display device



Dec. 15, 1942.

w. STEINHILBER ADVERTISING DISPLAY DEVICE Filed Se t. 18. 1941'ATTORNEY.

Patented Dec. 15, 1942 Walter .Steinhilber, New .Yr-k, -N. Y.,assignorto Brett..Lithographing Company, Long Island- City', N. Y.

Application September 18, 1941', *Serial N 0. 411,296

6 Claims. (01. 40-4) This invention relates to advertising displaydevices and more particularly to types used in connection withcontainers, such as bottles for beverages.

The main object of the invention is to provide an attractive,mantle-like, display card, shaped and adapted to engage around the upperpart of a conventional bottle, andbear, conspicuously,

ornamental, preferably colored, configurations,

togetherwith advertising legendsrelating to the contents of thecontainer. I

A further feature is to provide an advertising medium inexpensivelyproduced from cardboard stock material, capable of bearingillustrations,

in some way referring to the liquid inthe container, that is suitedprior to use, to be compactly stacked for storage and transportation,readily curved to suit a bottle when required, and provided withinterengaging means whereby it may be retained when in adjustedposition.

These advantageous purposes are accomplished by the novel and practicalconstruction and combination of integral parts hereinafter described andillustrated in the accompanying drawing, constituting a component ofthis disclosure, and in which- Figure 1 is a front elevational view ofan embodiment of the invention, showing its application to aconventional bottle.

Figure 2 is a side elevational view of the same.

Figure 3 is a rear view thereof.

Figure 4 is a plan view of the device in its fiat blank form, shearedand pierced ready for use.

Figure 5 is a top plan view of the device as disposed on a bottle.

As indicated, the device is cut from a sheet of card board, printed andembellished preferably in colors prior to cutting, the blank presentinga substantially circular main portion l5.

This disc-like element is represented being grasped, at its opposedmarginal edges by connections, shown as hand depicting elements I5,integral with arms I! extending from shoulders I8, centrally above whichextends an upright neck I9.

This neck extends to a cheek element adjoining a face 2| having on itsopposite side edge another cheek element 22, partially separated by anenclosed, sinuous slot 23, a similar but reversed cut 24 intervening theface 2| and cheek 20, the lobe like elements attached to the faceappearing, in the finished display, as curled locks of hair, see Figure1.

The outer part of the cheek element 22 is sheared to produce an uprightslot 25 having angular ends and adapted to have inserted therein a'tenon 25 formed on the outeredge' of the cheek element 28 in suchmanner as to lockingly engage the end members in slightly conical, gen-5: erally cylindrical formation.

The circular disc l5 ispartially separated from the shoulder member 18by a narrow crescent shaped cut' 2'! and presents a surface suited tobear advertising matter, as at 28.

drical body A blending into a conically contracted neck B, terminatingin a mouth C, provided with'a stopper D. 7

To apply the device, the elements 25 and 25 are connected forming anannulus to engage readily on the bottle top, obscuring the mouth C andstopper D; the neck 19, now at the rear and centrally of the device, isbent along the scored lines as shown in Figure 4 and the arms I!twisted, relative to the shoulders I8, in such manner that the displaydevice disc l5, partially curved in conformity with body of the bottle,is disposed at an angle closely adjacent to the body, clearly presentingwhatever legend it may bear to the attention of an observer.

While the device is described as being composed of card board, it isapparent that any other thin sheet material, as Celluloid or metal maybe preferred and which may be used with equal facility.

From the foregoing, it will be seen that an attractive display devicehas been disclosed in its preferred embodiment, subject to such changesas may come within the scope of the appended claims.

Having thus described the invention and set forth the manner of itsconstruction, application and use, what is claimed as new and sought tosecure by Letters Patent is:

1. An advertising device applicable to bottle shaped containerscomprising, a unitary blank cut from sheet material and shaped to depicta human figure including a head, shoulders and arms terminating inhands, a disc bearing advertising matter connected by said hands, saiddisc separated at its upper edge from said shoulders to pass over acontainer neck to rest against the body thereof, said arms extendingforwardly and downwardly at the'sides, said head having lateralhorizontal extensions, one of said extensions terminating in a tongueand the other extension slit to receive said tongue thereby toconstitute a flexible band engageable over the container neck, said headobscuring the top of the container and said disc disposed therebelowover the The bottle shown consists, as usual, of a cylincontainer body,all of said elements colored.v to represent a clothed human figure andconstructed from a single piece of material.

2. An advertising device applicable to bottle shaped containers having abody, top and stopper comprising a unitary blank cut from sheet materialand shaped to depict a human figure including a head, shoulders and armsterminating in hands, a disc bearing advertising matter integrallyconnected by said hands, said disc separated at its upper edge from saidshoulders to pass over a bottle neck to rest against the bottle body,said arms extending forwardly and downwardly at the bottle sides, saidhead disposed against the uppermost part of the bottle above said discobscuring the bottle stopper, lateralextensions on said head foldable toproduce a band encircling the bottle top, and means combined with saidband to unite the ends thereof, all of said elements of integralconstruction.

3. An advertising device applicable to bottle shaped containerscomprising a unitary blank cut from sheet material and shaped to depicta human figure including a head, shoulders and arms terminating inhands, a disc bearing advertising matter connected by said hands, saiddisc separated at its upper edge by a. crescent shaped cut from theshoulders and arms to permit passage of the upper portion of a containerand attached by said hands to the arms, a strap-like'element extendinglaterally from said head to encircle the container near its top, atongue on the opposite side of said head, and a slot near the end ofsaid strap-like extension receptive of said tongue.

4. An advertising display for bottles comprising a blank oi? sheetmaterial having a face and side elements, interconnecting means at theouter extremities of said side elements to produc a tapered annulusfitting around the bottle top, a neck portion extending from one of saidside elements, a shoulder connected thereto, said neck and shoulderbeing disposable at the rear of the bottle, arms at the ends of saidshoulder extending to the front around the bottle sides, and a circularplate connected to said arms disposable on the front of the bottle andadapted to carry advertising matter, all parts being of integralconstruction. 5. An advertising display for bottles comprising a unitarysheet material blank, cut, shaped and colored to represent a human facehaving cheek portions, tenon and mortise connections at the outer endsof said portions engageable to form a conical band to engage around abottle top, a transverse shoulder-like ,member connected to saidportions to extend at the rear of the bottle, arms at the ends of saidmember to extend clown- Wardly at the sides, and a legend carrying discconnected by said arms at the front of'the bottle 6. In an advertisingdisplay device for bottles, a sheet material blank shaped to produce alegend bearing disc disposed on one side of the bottle, an ornamentalhead thereabove, said head constituting a hollow annulus, means tosecure said head around the bottle neck, and connections between saidhead and disc reaching around the sides of the bottle, all of saidelements being of integral construction.

WALTER STEINHILBER.

